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In which stage of product life cycle, the company takes
decision whether to maintain, harvest or drop the
product?
(A) Introduction
(B) Growth
(C) Maturity
(D) Decline

A Marketing database is built as an aid to
(A) Market research
(B) Product-mix expansion
(C) Reducing cost of production
(D) Price hike

Cognitive dissonance is associated with which stage of the consumer buying decision process?
(A) Need recognition
(B) Information search
(C) Evaluation of alternative
(D) None of the above

To remain dominant, a market leader looks for
(A) Ways to expand total market demand
(B) Attempting to protect its current share
(C) Increasing its market share
(D) all of the above

Which of the following is not a distinctive characteristic of services?
(A) Transparency
(B) Intangibility
(C) Inseparability
(D) Perishability